|
Advantages with Mac3 & Associates Environmental Consulting Services |
Onward Through the Fog
|
Even without rules to force their hands, companies are responding to societal pressures to act in an environmentally aware manner. Mac3 & Associates' job is to help companies to convert societal needs into profitable opportunities. In order to accomplish this job, it is necessary to begin by looking through a "lens" that facilitates and influences perception, comprehension or evaluation. Mac3 & Associates begins by taking a look at what you want to achieve and what you are likely to achieve when introducing eco-friendly technology for coatings, building materials and infrastructure plants and systems. |
The Opportunity
|
- The "green" market looks like a classic technology hype cycle
- The first phase of the cycle for a new technology is an incredible frenzy and land grab to be associated with the concept
- Then comes the hard part, when making it work takes time and proves more difficult then anyone thought
- Phase three is the production phase, in which the benefits from the technology start to kick in (or not) as advertised - just not as quickly as anyone thought
- Customers and investors come back to the technology, but with a more studied approach, and a few mega-winners emerge
- Extend reach - inform, persuade, remind, maximize points of presence, gain influence
|
Methodology
|
- Relationships matter - leverage in-place shared assets
- Dynamic collection of data, efficacy monitoring and studies, business, competitor and market intelligence, demand creation
- Knowledge deployment
- Forward integration of outbound supply players
|
Making a Difference
|
- Broad industry experience, leadership and expertise
- Talent - experienced and accomplished team members in antimicrobial technology, bio-film prevention and corrosion control
- Long range reconnaissance patrols
- Listening posts
- More sound decisions earlier, minimizing risk at execution and improving likelihood of prospering
|
Advantage to You
|
- Market to benefit from concerns about product safety and disease control
- Environmental-friendly chemical additives and clean technologies to retain investors' favor
- Better outcome - technical differences, performance improvements and emotional engagement lead to a willingness to pay more
|
To learn more about Mac3’s approach, capabilities and services, please call 773.685.8559 |
|
