Antimicrobial product development, validation and market research

A Framework for Understanding Mac3 & Associates Environmental Consulting Services

	Our Purpose
	Mac3 & Associates is about providing performance data and strategic intelligence that gives promising new technologies and products the best opportunity for commercial success.
	What We Do
	Mac3 offers acceleration and a systematic way of exposing reality, looking to new strategies, building a business case and establishing business value.
	Our Edge
	Mac3 fills in the knowledge gap - sometimes there is a difference between the information you have and information you can use; measure what is important, not just what is easy.
	The Mac3 Team
	Mac3 provides a leadership team "at the top of their game" based on talent, experience and skill set, a premium blend of strategy, analytic and technical services.
	Our Methodology
	Mac3's methodology involves the following steps: • A scouting of the technical status of emerging and novel technology. • A scouting of the commercial status of each technology, including major players. • Key drivers and barriers to the implementation of each technology. • An assessment of the real world practicality of each technology. • Better decisions by increasing knowledge and providing a perspective that is free of traditional industry assumptions and unbiased by internal landscape.

	Our Foundation
	Mac3's foundation is built on the following steps: • Relationships matter - leverage in-place shared assets • Extend reach - inform, persuade, remind, maximize points of presence, gain influence • Dynamic collection of data, efficacy monitoring and studies, business and market intelligence, demand creation • Integration of the consumption chain to meet new opportunities - to create a customer, economic activity • A systematic way of exposing reality (what you want to achieve and what you are likely to achieve) and acting on it...looking to new strategies and establishing business value
	Client Benefits
	Mac3’s client benefits include: • Save time and money • Speed up decision-making process • Encourage the use of knowledge and promote collaboration • Capture knowledge for organizational use • Promote innovation in processes and products • Affect the bottom line-financial or otherwise