Antimicrobial product development, validation and market research

	Our Vision
	A leading strategy formulation firm for major manufactures and suppliers introducing eco-friendly, sustainable technology into the building and construction materials market place, as well as infrastructure plants and systems.
	Our Mission
	Mac3 & Associates (Mac3) develops critical business, competitor and market intelligence and new product performance information so clients can make sound decisions earlier in the process of commercializing new products based on “green” antimicrobial technology, bioflilm prevention and corrosion control.
	Value Proposition
	Our value flows directly from helping clients make critical decisions that maximize the value of their development assets: • Generate performance data that gives promising new products the best opportunity for commercial success • Define and facilitate product development processes that are robust, consistent and cost effective • Identify less promising products before they consume excess resources
	Product Development Support
	Mac3 provides new product development, validation and strategic issues research to many of the world's leading coatings, building and infrastructure materials manufacturers. Clients turn to Mac3 for issues vital to portfolio planning and development of their bottom line: • To measure , understand and promote tangible new technology performance gains early • To provide practical validation of new technology performance through in-place efficacy monitoring, documentation and analysis • To provide early market intelligence to forecast, predict and shape customer behavior. •To understand how a company, is managing “green” and sustainable change – how risks are minimized, opportunities exploited and solutions developed.

	and to develop a good sense of how your competitor might move against you. To tackle critical assignments like these, the Mac3 team is made up of the best talent in the natural sciences, strategic change and development; and advanced qualitative and quantitative research techniques.
	Product Launch Support
	Mac3 has a unique experience base that puts us in an excellent position to provide actionable support for our Client’s toughest challenges. Our research, knowledge management and strategic communications experience provide early and timely guidance to our clients’ marketing planning, sales execution, and launch execution efforts: • Value-added positioning and pricing • Demand creation • Product and service performance validation • Trademark protection/enhancement It’s about undertaking much more in-depth work to provide superior results by moving from “make your own” research to adding more rich and objective knowledge bases at lower costs.
	Donald M. MacDonald, Founder & Principal
	Mr. MacDonald brings over twenty-five years executive experience in health care systems clinical, educational and research collaboration and development, operations, internet/intranet evidence-based information systems applications, technology transfer, and strategic initiatives. Most recently, over the last ten plus years, his focus has been on emerging and novel eco-friendly antimicrobial technologies, the coatings and building materials industry and commercialization of same. He has originated and co-developed a web-enabled information system for new product opportunity assessment and targeting, performance measurement and competitive positioning. He is an expert in building collaborative relationships (internal and external), gaining buy-in for new ideas, and driving strategic initiatives through industries undergoing substantial regulatory or structural change. Mr. MacDonald brings leadership, a deep understanding of science, process, cultural and market trends and the ability to acquire sound intelligence leading to better strategic decisions. He received a Master’s Degree from Cornell University, The S.C. Johnson Graduate School of Management.